The economy might not be thriving, but the Virginia Tech audience? Well, it’s a captive and growing market, which is obvious. But the manner in which Hokie fans, and sports fans in general, are getting their news is changing rapidly.

How are media organizations responding?

In discussing the topic with various writers and broadcasters, it’s apparent that content-sharing, writer relocation, unusual partnerships, and the use of new media highlight their 2009 strategies. But even with new technologies at their fingertips, all have their eyes on the bottom line.