We knew coming in that Virginia Tech's ticket sales for the 2012 Sugar Bowl would be under scrutiny due to the circumstances under which it was selected for the game. So how are the Hokies doing?
BLACKSBURG - The Virginia Tech Athletics Department announced today that it has sold 9,337 of its 17,500 tickets to the 2012 Allstate Sugar Bowl. Over the years, Virginia Tech has earned the reputation of being a football program that enjoys a strong following to bowl games. In order to maintain that recognition, the Athletics Department is asking Hokie fans that cannot make this year's Allstate Sugar Bowl to consider purchasing proxy tickets. Tech Director of Athletics Jim Weaver, head football coach Frank Beamer, and the entire football coaching staff, will each be purchasing a pair of proxy tickets in order to support this initiative.
This isn't going to end well for us. After an initial surge when tickets went on sale to the general public Friday, the ticket office was only able to sell a couple hundred tickets over the weekend. Now, fans are being asked to buy tickets and donate them in order to preserve the bowl rep that got us selected to the Sugar Bowl in the first place.
I will be surprised if the Hokies get to 10,000 tickets sold. Does that mean a financial hit for the athletics department? No. The conference will take care of that since Tech was able to sell over 8,000. But it will mean a hit in terms of public opinion, especially from the national media.
The Sugar Bowl pointed to Tech's travel reputation and national cachet as reasons for taking the Hokies over the likes of Boise State and Kansas State. That's not at all fair to the Broncos and Wildcats, but it also isn't fair to the Hokies who were destined to get fried in the press if they returned even one ticket.
Why We Aren't Buying
Even though our fans knew going in they needed to gobble up their allotment of 17,500 tickets, we are almost certainly going to fall well short of that number. So why are we falling so short? I think there are a few reasons:
- Tickets are cheaper elsewhere
- It's an expensive trip
- We've grown complacent
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