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Tech Sells Naming Rights for $5 Million

Carilion and Virginia Tech Agree for 10 Year Deal

Michael Shroyer-USA TODAY Sports

The next time you walk into Cassell Coliseum, you might notice something different.  The floor will now be emblazoned with a VTC logo which stands for Virginia Tech Carilion.  It is a symbol of the ongoing partnership between the school and the health care provider.  Here is what the court will look like for the next ten seasons:

The move is not surprising, as most other NCAA teams have either chosen to monetize, or remember a former great on their home court.  The monies will be earmarked for scholarships and other initiatives that surround students pursuing a health care career path.  According to, President Sands had this to say at the announcement:“This naming reflects the growing partnership between Carilion Clinic and Virginia Tech, and the commitment our organizations both have to our region,” Virginia Tech President Timothy D. Sands said.  It really does make sense for both organizations, both financially, and from a visibility standpoint.

This brings the next question: What facility, or area will be dedicated to Frank Beamer?  Lane Stadium and Worsham Field already have names.  I just wish that Virginia Tech had another huge jewel in the athletics department that we could honor Frank Beamer with.